Understanding your ideal client begins with answering some simple questions that will help you begin painting the picture of who you want to work with and how your products/services can help them.
Unfortunately, most organizations have not asked themselves the right questions to identify their Ideal Client, who the real decision-makers are, and what is driving their customer's decision-making.
Demographics
Influencers and decision-makers
Pain points and challenges
Goals and objectives
AND MORE...
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